Working with auction houses and top-end diamond and gemstones dealers, Russell Shor offers a strong perspective on issues that affect the luxury market.

On-site experience in both mechanized and artisanal diamond and gem production has provided Russell Shor key insights into sustainability and production issues.

The diamond and gemstone industries today are facing disruptive challenges: a combination of technology, reputational/sustainability issues, synthetic stones, and public sentiment are creating powerful headwinds.

Navigating these headwinds requires a strong, positive message and solid communications expertise to deliver it. Keeping in mind interests of both industry stakeholders and the general public, Russell Shor is a globally recognized as a communicator who, with more than 40 years’ experience in the market, has in-depth knowledge of how the diamond and gemstone industries work and how to project their messages throughout the supply chain from mine to consumer.

Diamonds and gemstones are miraculous gifts of nature. We need to remind people of this and develop practices that will enhance this message.

Diamonds and gemstones are miraculous gifts of nature. We need to remind people of this and develop practices that will enhance this message.

Latest Blog Posts

A Tsunami of Crises

I usually try to focus my comments on industry issues and how world events may affect us, but sometimes these events are so overwhelming…

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NOW is the Time to Engage Consumers…Not “Later”

De Beers CEO Bruce Cleaver’s latest communique to the industry stresses the profound effects that the coronavirus pandemic has had on the…

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Profit From The Long Game

Sustainability. It’s today’s buzzword but, beyond the buzz, it’s hardly new because it encompasses basic things like trust, ethics and…

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